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There are multiple reasons contributing to a mobile app’s usability which impacting the overall efficiency and effectiveness in which a user achieves their goal. A user interface must have three important outcomes:

• It must be simple and easy for the user to become familiar with the UI
• It must be simple and easy for users to achieve their goal while using the app
• It must be error-free. In case your app doesn’t work to commence with, then the rest of your UX elements will not matter

The business world is getting dominated by smartphones, finding a way to interact and engage with customers is becoming increasingly important. While the user interface is a crucial part of the UX, usability must always take precedence. In case an app is aesthetically pleasing, however, difficult to use, then the overall user perception of your app is going to be negative as an outcome.